College Admissions Essay: Cabells Jurgen Speaks to My Heart :: College Admissions Essays

Cabell's Jurgen Speaks to My Heart    When I was in high school I just liked this book because it was bawdy and picaresque. The older I get, though, the more I return to it and the more it speaks to my life. I only recently realized that it's a comment on Goethe's Faust, too. But then despite several starts I've yet to read Faust all the way through and I've read Jurgen four or five times.    Because of Jurgen I've read other books by Cabell, and even acquired a fairly rare set of his works. I haven't read them all yet, but I've read some. Some are just entertainments, but in others he melds good storytelling with something deeper. His Figures of Earth, for example, is not only a funny book, but it says much that's painfully true about our existence that I've never heard another author say. The way he mixes satire and humor and wit and a statement about humankind all together is something I aspire to in my own writing.    From Jurgen I got the first outside confirmation that someone other than me found life to be a profound dark comedy. I already felt this, but didn't trust in my own feelings. In school I was encouraged to see life as a very serious affair, and to dismiss the comic point of view as being pleasant but trivial. But I didn't and don't believe any of that in my heart. Jurgen helped me listen to my heart.    As it happens, I don't think there's really anything to be done about it. For better and for worse, my writing is at least somewhat comic even when there are serious issues at stake, and I can't change who I am or how I see things. But I've also learned over the years that comedy and tragedy are very close. The difference is not so much one of subject matter but of attitude. Both can encompass serious issues. And while tragedy is the mode of regret, comedy is the mode of forgiveness.    Without intending it, I find that everything I write turns out to be about folly, illusion, self-deception.

Exploring the Theme of Love in Sonnets 57 and 58 Essay -- Shakespeare’

Shakespeare’s sonnets are numbered in a sequential order and adjacent sonnets often have similar content. Throughout Shakespeare’s sonnets, he covers many subjects, such as interest in the life of a young man, his love for a young man, and his love for a dark haired woman. In sonnets 57 and 58, Shakespeare discusses how love is like slavery in its different manifestations. The object of the narrator’s love has a dominating power over the narrator, which controls him and guides his actions. Shakespeare shows in sonnets 57 and 58 that love can be displayed by using many different routes such as viewing love as a controlling force, exploring the theme of time and waiting in regards to love, and the question of the physical state of being of love. Throughout both sonnets there is a sense that the narrator has resigned himself to the slavery of love. In sonnet 57, the narrator asserts in the first two lines that all he (we will assume the narrator is a "he") can do is wait until the lover needs something. This blind devotion to the lover seems to come without any reservations on behalf of the narrator and seems to be a natural inclination to give of one’s self whole-heartedly and unconditionally ("unconditional love"). In sonnet 58, line 13, "though waiting so be hell" shows the pain that the narrator is going through while he is waiting on the lover. In sonnet 58, line five, "let me suffer, being at your beck" again constitutes this devotion of the narrator to the recipient of the love without any reservations. The narrator is willingly accepting suffering, hell, and sadness, as seen in the phrase "sad slave" (sonnet 57, line 11), in order to be a slave to love. This devotion to loving servitude is admirable and the bon d formed... ... that love thinks no ill. Shakespeare uses many different methods of discourse to examine this theme of love. In both sonnets the lover is exerting his control over the narrator, but the narrator does not really mind being controlled in either sonnet. Both sonnets include many elements and references to time and waiting and all of these references relate to love by showing love’s long lifespan and varying strengths over time. The only major difference between the two sonnets lies in their addressing love. Sonnet 57 talks directly to it in a personifying manner, whereas sonnet 58 merely refers to it through other means. Through this variety of explorations of the theme of love, Shakespeare shows that love has many faces and ways of expressing itself. Â   Works Cited McCurry, Justin. Absence Makes the Heart Grow Fonder: Shakespeare’s Sonnets 57 and 58.

The History and Theory of Magical Realism Essay -- Literature Magical

The History and Theory of Magical Realism Magical Realism is one of today's most popular subjects in literature to discuss regarding its history and theory of Magical Realism. It began in the Latin culture and now is known word wide for its attributes. Magical Realism is even rivaling some of the great masterpieces of modern and past literature. Someday Magical Realism will be recognized and respected just as the classics are today. Magical Realism supposedly began in 1935 with its golden age occurring between 1940 and 1950.The Magical Realism of Spanish and Latin America can be somewhat attributed to the social, political, and European influence. During the golden age of Magical Realism, Spanish and Latin American writers produced works that would, by some, be considered to be at the same level as the great Italian, French, and English works. Two people have been credited for coining the term Magical Realism, Dudley Fitts and Franz Roh. Which one gets the actual credit would be very difficult to state. However, it is not important who did the deed; it is important the deed was done. Professor Angel Flores remarked that "A Universal History of Infamy," written by Jorges Luis Borges marks the birth Magical Realism (Flores 109-117). Jorges Luis Borge's works are similar the works of Kafka. Both Kafka's and Borge's works reflect a collaboration of realism and fantasy. Before all the greatness of Magical Realism was realized, it was thought that the Spanish and Latin American fiction couldn't produce anything beyond simple works. However, times have changed, an abundance of great works and attributes are derived from the Latin American culture and its writings. Magical realism is the writing of Spanish and Latin American au... ...er's mind. Perhaps in music, Magical Realism has the most effect on the masses. Although most people might not realize they are being affected by Magical Realism, in actuality they are dealing with it everyday. As a conclusion to the statements above, one must remember that Magical Realism is neither Science Fiction nor Magical Literature. Rather, it is in everyday life and is all around. Magical Realism is also not to be underestimated; it includes works, which are legendary. Works Cited Flores, Angel." Magical Realism in Spanish American Fiction." Magical Realism:Theory, History, Community.Ed.Louis Parkinson Zamora and Wendy B.Faris.Durham,N.C.: Duke UP, 1995:109-117. Leal, Luis." Magical Realism in Spanish American Literature." Magical Realism: Theory, History, Community. Ed.Louis Parkinson Zamora and Wendy B. Faris.Durham, N.C: Duke UP, 1995:119-124. The History and Theory of Magical Realism Essay -- Literature Magical The History and Theory of Magical Realism Magical Realism is one of today's most popular subjects in literature to discuss regarding its history and theory of Magical Realism. It began in the Latin culture and now is known word wide for its attributes. Magical Realism is even rivaling some of the great masterpieces of modern and past literature. Someday Magical Realism will be recognized and respected just as the classics are today. Magical Realism supposedly began in 1935 with its golden age occurring between 1940 and 1950.The Magical Realism of Spanish and Latin America can be somewhat attributed to the social, political, and European influence. During the golden age of Magical Realism, Spanish and Latin American writers produced works that would, by some, be considered to be at the same level as the great Italian, French, and English works. Two people have been credited for coining the term Magical Realism, Dudley Fitts and Franz Roh. Which one gets the actual credit would be very difficult to state. However, it is not important who did the deed; it is important the deed was done. Professor Angel Flores remarked that "A Universal History of Infamy," written by Jorges Luis Borges marks the birth Magical Realism (Flores 109-117). Jorges Luis Borge's works are similar the works of Kafka. Both Kafka's and Borge's works reflect a collaboration of realism and fantasy. Before all the greatness of Magical Realism was realized, it was thought that the Spanish and Latin American fiction couldn't produce anything beyond simple works. However, times have changed, an abundance of great works and attributes are derived from the Latin American culture and its writings. Magical realism is the writing of Spanish and Latin American au... ...er's mind. Perhaps in music, Magical Realism has the most effect on the masses. Although most people might not realize they are being affected by Magical Realism, in actuality they are dealing with it everyday. As a conclusion to the statements above, one must remember that Magical Realism is neither Science Fiction nor Magical Literature. Rather, it is in everyday life and is all around. Magical Realism is also not to be underestimated; it includes works, which are legendary. Works Cited Flores, Angel." Magical Realism in Spanish American Fiction." Magical Realism:Theory, History, Community.Ed.Louis Parkinson Zamora and Wendy B.Faris.Durham,N.C.: Duke UP, 1995:109-117. Leal, Luis." Magical Realism in Spanish American Literature." Magical Realism: Theory, History, Community. Ed.Louis Parkinson Zamora and Wendy B. Faris.Durham, N.C: Duke UP, 1995:119-124.

Introduction To Financial Management

Define the terms finance and financial management, and identify the major sub-areas of finance. Finance is the study of applying specific value to things individuals own to include services used and decisions determined [Finance by Cornett, M. M., Adair, T. A., & Nofsinger J. (2014). M: Finance (2nd ed.)]. In simple words, finance is how much value is attributable to goods and services and the basis of such attribution. Financial management may be defined as the management of the finances of a business or an organization in order to achieve the financial objectives. It includes creation, effective utilization of funds to ensure the smooth functioning of the business. It encompasses planning, administration and controlling. The various sub areas of finance are:1.Investments – deals with deciding on what kinds of securities/bonds the company can buy.2.Financial management – management of finances to ensure that the financial objectives are reached 3.Financial institutions and markets – these two sub areas facilitate the raising of capital funds by the company.â€Å"What are the three basic forms of business ownership? What are the advantages and disadvantages to each† (Cornett, Adair, &Nofsinger, 2014, p. 21)? The three basic forms of business ownership are sole proprietorship, partnership and corporation. A sole proprietorship is where the business is run by a single person. The advantages of this form of ownership are as follows: †¢This is the easiest form of business to start†¢This is affected least by regulations †¢There is no question of share of profits. The owner gets to retain the full share †¢The profits are taxed only once as business income. The disadvantages of this form of ownership is as follows:†¢The life of the company is limited to the life of the owner. There will be no continuity once the owner dies. †¢The capital invested in the business is limited to the resources available with the ow ner. The scope of raising external finance is limited †¢The owner undertakes the entire risk of the business†¢The liability of the owner is unlimited and may extend to his personal assets also A partnership is that form of business ownership where more than one person work together based on an agreement to share the profits and losses.The advantages are as follows: †¢More than one owner is there in business and hence the risk is shared †¢Each partner will contribute capital and hence more capital will be available †¢This is also relatively easier to start compared to a corporation †¢The income from this type of ownership is taxed once as personal income The disadvantages of a partnership is as follows:†¢The profits are shared between the partners. Hence, when compared to a sole proprietorship there is lesser profits †¢Generally, the liability of the partners is unlimited (except in the case of a limited liability) †¢ It is difficult to tr ansfer ownershipA corporation is a separate legal entity whose transactions and conduct of the business is separate from its owners. Corporations can borrow money, sue and be sued in its own name. The advantages of a corporation are as follows: †¢The liability is limited to the amount paid on stock by the investor †¢The corporation has an unlimited life†¢There is separation of ownership and management as the corporation is a separate legal entity †¢Transfer of ownership is easy †¢As a corporation, it is easier to raise capital from equity and debt marketThe disadvantages are:†¢The agency problem arises as there is separation of management and ownership †¢There is double taxation – the business income is taxed in the hands of the corporate and the dividends is taxed in the hands of the shareholders as dividend incomeDefine the terms agency relationship and agency problem, and list the three approaches to minimize the conflict of interest resu lting from the agency problem. An agency relationship is where a principal hires another person (called an agent) to carry out the work of the principal in a fiduciary capacity. In case of a corporation, the board of directors who constitute  the top management are the agents elected by the principals (stockholders) to carry on the business. An agency problem is where there is a conflict between the agent and principal in terms of functioning and in terms of interest. There are many ways to minimize the conflict of interest. However the three most important are as follows:1.Ignore the challenge on hand:This is the least preferred way of resolving the problem. The stakeholders may resolve to ignore the problem on hand. The disadvantage is that the problem continues to remain a problem and is never solved. In this case, the problem may go out of control. 2.Monitor manager’s action:The shareholders may monitor the management’s action closely to ensure that the situation is not going out of control. 3.Make manager’s take ownershipBy giving the managers a portion in the capital of the company in the form of say ESOP, the manager will also have a moral responsibility imposed on him to make decisions and act in the best interests of the company.â€Å"Why is ethical behavior so important in the field of finance† (Cornett, Adair, &Nofsinger, 2014, p. 21)? A corporation is a type of ownership where the management is separated from the ownership. The shareholders are the owners who have invested their money in the form of equity capital. It is the management’s responsibility to spend the money judiciously. Since the management is handling other people’s money, ethical behavior plays a very important role in the field of finance. Some of the many famous financial scandals are: (accounting-degree, 2013) †¢Waste management scandal: This is a Houston based company which reported $1.7 billion fake earnings.†¢Enron: This wa s a Houston based commodities, energy and service corporation where the shareholders lost $74 billion dollars. †¢Worldcom scandal: A telecommunications company inflated the assets by as much as $11 billion. †¢Tyco: New Jersey based swiss security company where the CEO and CFO stole $150 million and inflated company income by $500 million †¢Satyam scandal: Indian IT services company falsely boosted revenue by $1.5 billion â€Å"Does the goal of shareholder wealth maximization conflict with behaving ethically? Explain† (Cornett, Adair, &Nofsinger, 2014, p. 21). The most important goal of management is to ensure that there is maximization of shareholder’s  wealth. This means that over a long period of time, the value of the stock has to increase steadily so as to ensure maximum profits to the shareholders. However, there is always a question on whether the maximization goal conflicts with ethics.While the goal of wealth maximization is very important, it should not be done in an unethical way. The affairs of the company has to be conducted in such a way that it adheres to all government regulations, accounting principles and ethical standards. Examples of unethical ways to increase the wealth is window dressing, violating regulations, etc. All these cannot be cited as an excuse to ensure that the goal of maximization is reached. Introduction To Financial Management Define the terms finance and financial management, and identify the major sub-areas of finance. Finance is the study of applying specific value to things individuals own to include services used and decisions determined [Finance by Cornett, M. M., Adair, T. A., & Nofsinger J. (2014). M: Finance (2nd ed.)]. In simple words, finance is how much value is attributable to goods and services and the basis of such attribution. Financial management may be defined as the management of the finances of a business or an organization in order to achieve the financial objectives. It includes creation, effective utilization of funds to ensure the smooth functioning of the business. It encompasses planning, administration and controlling. The various sub areas of finance are:1.Investments – deals with deciding on what kinds of securities/bonds the company can buy. 2.Financial management – management of finances to ensure that the financial objectives are reached 3.Financial institution s and markets – these two sub areas facilitate the raising of capital funds by the company.â€Å"What are the three basic forms of business ownership? What are the advantages and disadvantages to each† (Cornett, Adair, &Nofsinger, 2014, p. 21)? The three basic forms of business ownership are sole proprietorship, partnership and corporation. A sole proprietorship is where the business is run by a single person. The advantages of this form of ownership are as follows:†¢This is the easiest form of business to start †¢This is affected least by regulations †¢There is no question of share of profits. The owner gets to retain the full share †¢The profits are taxed only once as business income. The disadvantages of this form of ownership is as follows: †¢The life of the company is limited to the life of the owner. There will be no continuity once the owner dies. †¢The capital invested in the business is limited to the resources available with the owner. The scope of raising external finance is limited †¢The owner undertakes the entire risk of the business†¢The liability of the owner is unlimited and may extend to his personal assets also A partnership is that form of business ownership where more than one person work together based on an agreement to share the profits and losses. The advantages are as follows: †¢More than one owner is there in business and hence the risk is shared †¢Each partner will contribute capital and hence more capital will be available †¢This is also relatively easier to start compared to a corporation †¢The income from this type of ownership is taxed once as personal income The disadvantages of a partnership is as follows:†¢The profits are shared between the partners. Hence, when compared to a sole proprietorship there is lesser profits †¢Generally, the liability of the partners is unlimited (except in the case of a limited liability) †¢ It is difficult to transfer ownershipA corporation is a separate legal entity whose transactions and conduct of the business is separate from its owners. Corporations can borrow money, sue and be sued in its own name. The advantages of a corporation are as follows: †¢The liability is limited to the amount paid on stock by the investor †¢The corporation has an unlimited life†¢There is separation of ownership and management as the corporation is a separate legal entity †¢Transfer of ownership is easy †¢As a corporation, it is easier to raise capital from equity and debt market The disadvantages are: †¢The agency problem arises as there is separation of management and ownership †¢There is double taxation – the business income is taxed in the hands of the corporate and the dividends is taxed in the hands of the shareholders as dividend incomeDefine the terms agency relationship and agency problem, and list the three approaches to minimize the conflict of interest resulting from the agency problem. An agency relationship is where a principal hires another person (called an agent) to carry out the work of the principal in a fiduciary capacity.In case of a corporation, the board of directors who constitute  the top management are the agents elected by the principals (stockholders) to carry on the business. An agency problem is where there is a conflict between the agent and principal in terms of functioning and in terms of interest. There are many ways to minimize the conflict of interest. However the three most important are as follows: 1.Ignore the challenge on hand:This is the least preferred way of resolving the problem. The stakeholders may resolve to ignore the problem on hand. The disadvantage is that the problem continues to remain a problem and is never solved. In this case, the problem may go out of control. 2.Monitor manager’s action:The shareholders may monitor the management’s action closely to ensure that the situ ation is not going out of control. 3.Make manager’s take ownershipBy giving the managers a portion in the capital of the company in the form of say ESOP, the manager will also have a moral responsibility imposed on him to make decisions and act in the best interests of the company.â€Å"Why is ethical behavior so important in the field of finance† (Cornett, Adair, &Nofsinger, 2014, p. 21)? A corporation is a type of ownership where the management is separated from the ownership. The shareholders are the owners who have invested their money in the form of equity capital. It is the management’s responsibility to spend the money judiciously. Since the management is handling other people’s money, ethical behavior plays a very important role in the field of finance. Some of the many famous financial scandals are: (accounting-degree, 2013) †¢Waste management scandal:This is a Houston based company which reported $1.7 billion fake earnings. †¢Enron: Th is was a Houston based commodities, energy and service corporation where the shareholders lost $74 billion dollars. †¢Worldcom scandal: A telecommunications company inflated the assets by as much as $11 billion. †¢Tyco: New Jersey based swiss security company where the CEO and CFO stole $150 million and inflated company income by $500 million †¢Satyam scandal: Indian IT services company falsely boosted revenue by $1.5 billion â€Å"Does the goal of shareholder wealth maximization conflict with behaving ethically? Explain† (Cornett, Adair, &Nofsinger, 2014, p. 21). The most important goal of management is to ensure that there is maximization of shareholder’s  wealth.This means that over a long period of time, the value of the stock has to increase steadily so as to ensure maximum profits to the shareholders. However, there is always a question on whether the maximization goal conflicts with ethics. While the goal of wealth maximization is very important , it should not be done in an unethical way. The affairs of the company has to be conducted in such a way that it adheres to all government regulations, accounting principles and ethical standards. Examples of unethical ways to increase the wealth is window dressing, violating regulations, etc. All these cannot be cited as an excuse to ensure that the goal of maximization is reached.

Bisleri and Aquafina Essay

1. INTRODUCTION The tradition of bottled water and mineral water is not very old. Even in western countries the practice of bottled drinking water started in 1950s. The trend of having mineral water gained grounds in the market. Now around 100 companies sell an estimated 424 million liters of bottled water valued at around Rs. 200 crores in the country annually. Since ancient time people have used water from mineral springs, especially hot springs, for bathing due to its supposed therapeutic value for rheumatism, arthritis, skin diseases, and various other ailments. This started the trend of using mineral water for drinking purpose to exploit the therapeutic value of the water. This trend started gaining momentum in mid 1970s and since then large quantities of bottled water from mineral springs in France and other European The concept of bottled has been quite prevalent in western countries due to greater health consciousness and higher awareness about health and hygiene countries are exported every year. In India, with exposure of media and international life styles, deteriorating levels of potable water, drastic increase in a number of water borne disease cases, increased in awareness about health and hygiene and other related factors led to acceptability of concept of mineral water. The market has not looked back ever since then and has grown leaps and bounds to such an extent that a number of genuine as well as fly-by -night operators have entered it to milk it. In 1967 Bisleri set up a bottling plant for manufacturing and marketing its mineral water but failed. The brand was later sold off to Parle in 1968-69. Mineral water market had its seeding as early as 1968-69 when Parle Group acquired the Bisleri brand from Bisleri of Italy for launching Soda water but later launched bottled water also. The launch at that time was a big flop as concept of buying water that too in bottled form was not accepted by the Indian public. The market remained dormant for quite long (for a period of 20 years or so). The market throughout this period was formed only by the premium products that too available through 5-star hotels. In early 1990s with onset of liberalization policy by the Indian government, coming in of cola majors, sell off of local soft drink brands of Campa, Thumps up, Gold Spot etc by Parle to Coke and other factors led Bisleri to test waters again. Bisleri re-launched its bottled water in 1994. 3. PESTLE ANALYSIS OF THE INDIAN BOTTLED WATER DRINKING INDUSTRY Political * There are various political parties protesting against the pricing of mineral water. * There is stable government at the centre with liberal policies. * The government has imposed price ceiling on bottled water. Economical * Increase in per capita income. * Expansion of multinationals, IT and BPO companies in Tier 1 and 2 cities. * There is no licensing policy adopted in this sector. * Availability of affordable labor. Social * Bottled water was earlier considered as a status symbol. * Bottled water is now the only source of pure drinking water in areas where there is scarcity of water. * The bottled water is considered to be safe as compared to ordinary tap water. * There in increase in health consciousness of people. Technological * The bundling of technologies like distillation, reverse osmosis, activated carbon filter, etc helps in better quality of water. * There has been a shift in packaging from bottles made of glass to bottles made of PET. This helps in recycling and reducing environmental pollution. Legal * Governed by PFA and BIS standard. * BIS has provided standards for mineral and drinking water. The BIS approval was made mandatory from 1999. * Mineral water should be packed in clean, colorless, transparent, odorless, tamper proof bottles made up of polyethylene. * PFA and BIS lays standard for metals like lead, mercury, arsenic, aluminum and barium. Environmental * The use of Plastic for bottled water increases environmental pollution. * The increase in consumption of bottled water causes depletion of valuable fossil fuels. 4. INDUSTRY ANALYSIS (PORTER’S FIVE FORCE MODEL) a) Determinants of entry As the Packed bottled water is growing at the rate of 19% in India and is expected to grow from 8000 crores to 10000 crores by 2013 it is the most lucrative and fastest growing sector currently. The market capitalization is 50-50 i.e. 50% by organised players and 50% by unorganised players. There are more than 200 players in the segment: 1- High demand sector. 2- Unorganised labour requirement. 3- Absolute Cost Advantage. 4- Low switching cost. 5- Recession proof industry. b) Determinants of rivalry The rivalry is not only among the top and the organised players in the sector but also among the unorganised players who are weak in brand identity. The major reasons are * Distribution channels * Retailer’s shelf space * Price * Flexible packaging of the water to suite the purchasing power of the consumer. c) Bargaining power of buyers The bargaining power of the buyers is very high in the B2C and the B2B segment because of the number of players present in the market. d) Bargaining power of suppliers-   The bargaining power of the supplier of the raw materials to the industry is very high because of lack of substitute of the raw material. Also since the demand of the end product is very high and the industry is growing the suppliers can demand a premium for the services rendered. e) Substitution threat Though theoretically speaking there is no substitute for water but then we can say the following can be considered as a substitute for it * Aerated drinks. * Juices 5. BISLERI 5.1 Brand Tagline: â€Å"Play Safe† Mission Statement: â€Å"To provide the highest quality product, keeping in mind all aspect including freshness, purity and safety and making it easily available to the consumer at very affordable price.† 5.2 Company Background Parle Bisleri Ltd is the biggest domestic player in soft drinks in India. It is a private company owned by Ramesh Chauhan. The company sold off the Thumps Up and Gold Spot brands to Coca-Cola India in the early 1990s. Since then, the company has focused solely on bottled water in India. Due to the vast number of players present in bottled water in India, Parle Bisleri has tried to differentiate its brands from the competition. The company shifted its slogan from â€Å"Pure and Safe† to â€Å"Play Safe†, following the attempt of many regional players to emulate the look of the company’s brands. Parle Bisleri is credited with revolutionizing bulk bottled water in India through the introduction of innovative 20-litre jar packaging. The company developed consumer-friendly packaging for its 20-litre jars by adding threaded fittings and valve caps, as opposed to other brands that feature snap-on fittings. These innovations facilitated easier draining of water from the jar. 5.3 History The origin of BISLERI lies in Italy and the brand owes its name to its founder MR.FELICE BISLERI, an Italian entrepreneur. In 1967, BISLERI set up a plant in Bombay for bottling and marketing actual mineral water, which did not quite work. By 1969, BISLERI wanted to exit the business and to help him out the Chauhan’s bought the brand, intending to turn it into a soda brand. Since then it has come a long way. Now, it owns a large percentage of shares in the Indian market and also it has its presence in International Water Market. 5.4 Products Bisleri offers a wide gamut of pack and price options. It offers 7 packaging options; a 250-ml cup and bottles in 500 ml, 1-litre, 2-litre, 5-litre, 12-litre and 20-litre packs. The 1-litre bottle accounts for nearly 50 per cent of the sales, with the 2-litre bottle taking up 20 per cent of the sales. The remaining sizes share the balance. 5.5 Production †¢ Parle Bisleri Ltd operates a network of 55 plants spread across the country. This ensures an extensive reach for the company’s products. The company reportedly has plans to increase production capacity further in 2008. †¢ Parle Bisleri’s latest product, Bisleri Mountain Water, is bottled in two plants in Uttarakhand (formerly Uttaranchal) and Himachal Pradesh. The company plans to invest Rs100 million to increase the new brand’s manufacturing and distribution capacity.

Compare and contrast essay Essay

Brown Brothers; How Negative Stereotypes Affect Polynesian And Maori In New Zealand ‘My demographic is: high school cleaning ladies, fast food burger-making, factory boxpacking, rubbish truck drivers, bus drivers, taxi drivers, sober drivers and living off the pension joy riders — I am a dropout.’ These are all ideas raised and challenged by Joshua Iosefo’s 2011 viral speech, ‘Brown Brother’. ‘Brown Brother’ is one of three texts that will be examined, compared and contrasted in this essay. The second text, ‘Manurewa’, is a short film based on the South Auckland murder of Navtej Singh, a liquor shop owner. The third text is ‘Fish Heads’, a short story written by Aparina Taylor, that focuses on a group of Maori boys who live in the city. The media is a huge culprit for the negative stereotyping that has been brought upon pacifica people. Brown people are more than what they are portrayed to be through media. Films such as ‘Manurewa’ reinforce many of the negative stereotypes that have been brought upon Pacific people. The stereotype of ‘brown’ people is a negative one, one of unemployment, one of crime, one of violence. In ‘Manurewa’ each one of these stereotypes were portrayed. The men in the short film were all unemployed, all committed crime and all showed violence. â€Å"Bro Town, Sione’s Wedding, and do I have to mention the GC? Now I don’t mean to condescend – I mean these shows are great, don’t get me wrong – but can anyone explain: will there ever be a time when our representation goes deeper than putting our own people to shame?† Joshua Iosefo, in his ‘Brown Brother’ speech, spoke about this issue – how the media represents ‘brown’ people in a negative light. He highlights how these types of shows create and enforce the stereotypes that ‘brown’ people now have to live by. While these shows are meant to entertain, this negative reinforcement only show the bad side of Polynesian and Maori people. One of the major themes of the film ‘Manurewa’ is about people being trapped by low expectations and invisible boundaries. People can become trapped from attaining success, trapped from fulfilling their potential, and trapped from being heard. The message in the film ‘Manurewa’ is that not all ‘brown’  people are bad, but the expectations that their stereotypes have created for them along with the people that they are surrounded with often leads to them making horrific mistakes. In this true story, a good person has been surrounded with unemployed, violent people and ultimately ends up committing a murder. In the beginning of the film the boy shows that he does have love and passion in his heart through feeding and nurturing the horse. After the murder the three older men are happy and excited but the boy was completely distressed about what he had done. These two scenes clearly show that the boy is a good person who simply made a bad mistakes because of the people that he was surrounded by. When Joshua Iosefo performed ‘Brown Brother’ at the Tedx conference, he explained how brown people are trapped because of expectations, and surroundings. Meaning that the expectations that have been set from the stereotypes as well as the people that they are surrounded by impact greatly and almost trap brown people from success. He used a box as an example, where he explained that each side of the box needs to be kicked down in order for Maori and Polynesian people to succeed. People need to make the change themselves through their own actions. ‘Brown’ people need to stop being what the stereotypes expects them to be and need to start proving that they are better than the stereotype. In the short story, ‘Fish Heads’ the Maori boys are short of money but they do not let this stop them. All four boys are employed, they all work for the little money that they have and they show that there is no reason to live the way that the stereotype expects them to live. They are not violent, they do not commit crimes and they do not drink alcohol excessively. They respect people and they are happy living a simple wholesome life. Similarly, Joshua Iosefo talks about beating the stereotype, about standing up and showing that you are better than the stereotype. â€Å"You can do all things through Christ, Philippians 4:13. You are more than capable. And I don’t say that just to make you feel better, I say that because I know. Cause your crea tor told me to tell you so. You will go places, you will tell stories, so do not feel afraid or alone for your God and your family and your home will forever be inside the marrow of your bones. So do not fret, do not regret. For where you go, you take us with you. Brown brother, do not be afraid to be the first, the first to graduate, the first to climb, the first prime minister,  or the first good wife — brown brother, do not be afraid to be the change. Not in skin tone or colour, but a change in mindset. From one brown brother, to another†. These are the powerful words that Joshua pointed at people living under the expectations that the stereotype has set for them. This powerful message is aimed st those who have been beaten by the expectations that have been set by the stereotype. The three texts, ‘Manurewa’, ‘Brown Brother’ and ‘Fish Heads’ clearly illustrate that there are negative stereotypes and low expectations for Polynesians and Maori in New Zealand. These stereotypes can lead people to feel that they are stuck and defined by their stereotype. Joshua Iosefo’s speech, talked of the stereotype that was his ‘demographic’ but also said that Polynesians needed to be responsible for overcoming or changing this stereotype. In the film ‘Manurewa’, the inability for Isaac to escape from this cycle of negativity lead the once caring teenager to associate with bad people and ultimately lead to him murdering an innocent man. Whereas in contrast, the text ‘Fish Heads’ showed that if people are removed from negative environments and influences, they are able to live in a non-stereotypical way.

History of Moulin Rouge

Carefree life, Fickleness and Joie de Vivre†¦ Those are the three words that could best sum up this unique period in the History of France. It was a rest between two wars, a period of transition between two centuries, during which the social barriers collapsed, when the industrial revolution gave hope of a better life for all, in a rich cultural profusion and that promised much fun. The middle-class mixed with the riffraff, the popular culture was enhanced in a contented disorder full of joy and vitality. In that atmosphere, which favored artistic creativity, literary circles appeared and disappeared according to people meetings, while painters and drawers got especially inspired by this joyful sometimes outrageous but full of fancy atmosphere that broke completely with the rigid classicism of that period. Moulin Rogue takes place in Montmarte (an area within the city of Paris). Crowning the Montmartre- based world of commercial entertainment was Joseph Oller and Charles Zidler’s landmark music hall, the Moulin Rouge. When the Moulin Rouge opened its door on the Place Blanche at the foot of Montmartre on the 6th of October 1889, all Paris turned out. Highbrow and lowbrow society alike mobbed the ‘Palace of Women’ before the paintwork was dry on its extravagantly decorated interior. The Moulin Rouge’s decor, by Montmartre painter Adolphe Willette, its exotic colour, form and the being became an overnight legend. Besides the immense dance hall complete with galleries to watch the dance floor and an orchestra mounted above the stage, there was a garden with another stage, cafe tables, cavorting monkeys and unstockinged prostitutes riding donkeys. Also in the garden, a giant elephant (gleaned when the Universal Exhibition of 1889 terminated, housed an Arabian themed club inside its body. Male clients entered via the elephant’s leg where a spiral staircase opened onto belly dancing performances, an orchestra and an opium den. Making a radical break with the century’s relentless class divisions, a microcosm of Parisian society rubbed shoulder in scandalous proximity. European royalty, ambassadors, politicians, industrialists and magistrates lummed it with celebrity courtesans, can-can girls and workers. The local Montmartre Bohemians and the cocottes and noctambules (prostitutes), pimps, madams and thieves who were their neighbors were also out in force. Within the Moulin’s velvet draped walls, the aromas of women’s scent, face powder, tobacco and beer mingled as promiscuously as the audience in a class of their own were the courtesans, a social phenomena that all but died out with the end of the Bell e Epoque and the beginning of World War 1. Though springing from the same working class as the prostitutes, the more celebrated courtesans were distinguished by the length and high-style of the relationships they formed (with, near exclusively, the elite of Europe). Like today’s film, stars and supermodels, were also coltishly observed by press and public. But, if the Moulin Rouge quickly established its reputation as the most exotic sex market in Paris, it also represented a kind of cultural and social revolution.