Biology and Organic Chemistry Essay Example | Topics and Well Written Essays - 1000 words

Biology and Organic Chemistry - Essay Example Also, allow q^2 to equal homozygous recessive individuals, which means that q = the square root of the number that equals q^2. Finally, we can gather the answer for 2pq, given all of the above information. When observing population consisting of 1,000 squirrels, there are 2 expressions of coat colors, red and black. We have observed that 292 squirrels were homozygous dominant, 440 squirrels were heterozygous and 268 were homozygous recessive. We will say that "R" will represent the allele for dominant, red fur. Let's then say that "r" will stand for the recessive allele which when expressed in a homozygous pair, shows up as black fur coats on the squirrels. If we know we have 292 squirrels that are homozygous dominant, this tells us that 29.2% of the squirrels were RR (homozygous dominant) and red coated. If we have 440 squirrels which are heterozygous, that means that 44% of the total number of squirrels were Rr and had red coats. If there were268 squirrels which were homozygous recessive then 26.8% of the total number of squirrels were rr and had black coats. These figures were gathered by dividing the number of squirrels that possessed the same genotype (rr, RR or Rr) by the number of the total squirrel population. This number reflects the actual number of squirrels possessing the same genotype into a percentage of the population of squirrels as a whole. To figure out the allelic frequency, we need to loo... We can safely assume from the data above that p^2 = .292 and stands for the percent of homozygous dominant squirrels. When we take the square root of .292, we get.50. So, 50 is the frequency of dominant alleles. Also, we need to find out the frequency of recessive alleles. Essentially, we will want to know that q^2 = the percentage of recessive squirrels. The square root of that number is equal to the frequency of recessive alleles. So, q^2 = .268. When we take the square root of that we get.52. So then, the frequency of recessive alleles is equal to .52. 2. Was the population from question #1 in Hardy Weinberg's equilibrium Explain using the chi square test. The chi square model is a test that can be used on each category; recessive and dominant. We are able then to examine what we expect to see and compare that to what is expressed. We can decide if the population is a Hardy Weinberg equilibrium or not. The way in which we can do this is by using the following formula: (the sum of) (O-E)^2/E. Let us say that O equal the numbers that we have observed while E stands for the numbers we expect to see in each group. We believe based on standard frequencies that we will see 750 red coated squirrels and 250 black coated squirrels. We have actually observed 732 red coated squirrels and 268 black ones. When we use these figures in the formula of the chi square model, we end up with 1.73 with one degree of freedom. There are only 2 possible phenotypic categories here, red or black. 3. Ten years ago, we could see similar results on the same population of squirrels, but only phenotypes were recorded. 3a. Assuming Hardy-Weinberg equilibrium, calculate the allelic

Complications of pregnancy Essay Example | Topics and Well Written Essays - 1250 words

Complications of pregnancy - Essay Example Delayed menstruation for 1-2 weeks followed by spotting or bleeding is a typical sign of ectopic pregnancy. Gastrointestinal problems may also occur along with lightheadedness and dizziness. Yet if tubal pregnancy remains undetected for 4-6 weeks after conception, the fallopian tube becomes more distended and can rupture leading to symptoms like excruciating abdominal pain, nausea, vomiting and faintness. In some cases, the patient may go into shock or rapid pulse, decreased blood pressure, restlessness, sweating may lead to hemorrhage (Smeltzer, 2009). Adnexal mass might be found upon pelvic examination along with tenderness (Doherty, 2010). Complications/risks: Failure to diagnose ectopic pregnancy especially in patients with few symptoms can increase the risk of internal bleeding which can result in hemorrhage or shock. Management: Treatment choices include surgical intervention either laparotomy or laparoscopy and medication. Surgical management may be salpingectomy (removing the concerned fallopian tube) or salpingostomy (preserving the affected tube) depending on patient’s wish. However, salpingostomy increases the risk of persistent trophoblast and ectopic pregnancy whereas salpingectomy avoids these risks but only one tube remains with reproductive ability. Non-surgical medication treatment includes the use of anti-cancer drug methotrexate (Tembhare, 2010) which can be administered intravenously or intramuscularly (Wolfson, 2009). Delivery before 37th week of pregnancy is classified as pre-term labor (WHO, 1994). Clinical presentations: Clinical signs of preterm labor include uterine contractions, menstrual like cramps, diarrhea, back-ache, pelvic pressure, increased vaginal discharge(Littleton, Engebretson, 2002)vaginal bleeding, ruptured membranes, initial cervical dilation greater than 3 cm and contraction frequency of 4 per hour or more (Creasy, Resnik and lams, 2004). Complications/risks: Risk factors to the mother are largely associated with tocolytic agents used in treatment. Respiratory depression/arrest, pulmonary edema, hypotension and cardiac arrest are complications associated with administration of magnesium; similarly, terbutaline may induce hyperglycemia, hypokalemia and myocardial ischemia. Other drugs (nifedipine and indomethacin) may produce side effects like gastrointestinal problems, renal failure and hepatitis (Littleton, Engebretson, 2002). Neonatal may suffer from renal dysfunctions, nec rotizing enterocolitis, patent ductus arteriosus, intracranial hemorrhage preterm deliveries. Management: Obstetric practices for averting preterm labor include bed rest, home uterine activity monitoring, sedation and hydration, however, little evidence is present about success rates of these methods (Goldenberg, 2002). Tocolytic therapy is used for the hindering uterine contractions which include calcium channel blockers (nicardipine, nifedipine), magnesium, ?-mimetics (terbutaline, fenoterol etc.), non-steroidal anti-inflammatory agents (indomethacin) and ethanol. Evidence suggests that tocolytic therapy is significant in preventing preterm labor (Berkman et al., 2003 ). In addition, cervical cerclage is employed where cervical incompetence is found, in which a suture (rescue cerclage) is placed to prevent further dilations. Management of preterm labor includes avoiding neonatal complications through use of corticosteroids and antibiotics to prevent traumatic delivery and streptoc occal neonatal sepsis (Goldenberg, 2002) Pre-eclampsia is a condition in which pregnant patient experiences a triad of

FDI in Sudan agriculture Research Paper Example | Topics and Well Written Essays - 2500 words

FDI in Sudan agriculture - Research Paper Example However, in subsidiaries, more than 50% of the voting rights must be controlled by the parent company. Foreign direct investment in which the parent enterprise cannot exercise control over the affiliate enterprise is basically termed as a portfolio investment (Organization for Economic Co-operation and Development, 2009, pg 17). Moreover, FSI stimulates economic growth in host countries of the affiliate companies. Host countries therefore undertake to attract foreign investors by introducing tax breaks, specific grants and incentives, investment regulation relaxation and enforcing low interest rates on loans to foreign investors. Foreign Direct Investment in Developing countries, Africa and Sudan Foreign direct investment has in the past few years grown considerably, particularly in developing countries’ agricultural sector. Foreign investors view developing countries to have exceptional potential of economic growth. Primarily, multinational companies have significantly increa sed foreign investments in developing countries because of the competitive advantage in their investments. Currently, foreign direct investment in developing countries constitutes sixty one percent of total foreign investments. ... In a move to promote foreign investment in agricultural sector, African governments have undertaken structural adjustment and liberalization of policies to sourcing and marketing inputs and outputs of agriculture both locally and internationally. The governments have also introduced export-processing zones in targeting foreign investors in the agricultural sector (Basu, et al, 2002, pg 12). FDI and Development: Review of the literature Forms of International Investment in Developing Countries International investors may enter foreign markets through trade, foreign direct investment, or international licensing of technology and intellectual property such as copyrights and patents. Each of the above forms is characterized by different levels of involvement, managerial requirements, and commitment in a foreign market (Schaffer, Agusti, and Earle, 2008, pg 6). Trade in foreign markets usually has the least political and legal risks due to its limited involvement in the foreign economy es pecially in the case where a transnational corporation is maintaining sales agents over seas. Trade is used by investors to import items not readily available in the country and export items that are in plenty or not needed. In addition, foreign governments may regulate trade by enacting laws, policies, and import duties. Licensing of technology and intellectual property are substantial assets with legal rights to artistic or written works, name and government grants owned by domestic and international firms. Lastly, foreign direct investment refers to ownership and active control of productive assets by an investor in a foreign country with the expectation of making profits both in the short run and in the long run. Land and environmental

Annotated Bibliography-Terence-W6 Coursework Example | Topics and Well Written Essays - 1250 words

Annotated Bibliography-Terence-W6 - Coursework Example It is important that the knowledge was diverse due to age and type of diabetes, and the adopted app should be individually based. Published by sense publishers from Rotterdam Netherlands, the chapter discusses the increase of activities aimed towards the elderly persons. The findings well support the study as such actions as development and literacy levels have been improved and forms majority of the policy making towards the older generation. The study is unique as no information is provided by other authors and also silent on other studies regarding the topic. The review of the study is quite detailed that enabled the reader to assimilate the subject with ease. The methodology was majorly theories such as a functional theory of the society to support the hypothesis that was unique to other researchers. It is significant that society has changed to help older persons to have active life. It is a comprehensive scholarly journal published online. The article examines on the behavior of the senior members towards the computer use that formed the hypothesis. The study does not offer for further research, but there was knowledge concerning the topic. The literature review was extensive that the readers easily integrated the research. Methods of research were limited to participants’ observations and surveys that were done in pre and post analysis of the sixty-four seniors selected. These criteria though were unique to other studies. The findings showed an increased positive attitude by the seniors to embrace computers, even though, earlier studies indicated resistance by the target group. Nonetheless, women showed little response that should be a concern to any researcher. The manuscript is a publication by the Wiley-Blackwell. The author explores how health information can be used to improve health administration. The writer is very silent on provisions of other studies. Not much information is provided by

Autonomhy in healthcare Essay Example | Topics and Well Written Essays - 5000 words

Autonomhy in healthcare - Essay Example Donchin criticized Engelhardt approach to autonomy and noted that the power and authority of physicians to act as gatekeepers selecting candidates for non-therapeutic elective procedures raised the different set of issues about limiting patient autonomy. Tauber notes that patients lose their ability to make free choices because they are never fully informed. In his perception, by employing the term of adequate understanding, the patients themselves recognize the limits of their freedom and are more concerned with the process of healing and autonomy is rather the aspiration of the curing process. Verkerk and Keller analyzed patient autonomy in the context of care perspective or feministic approach. The patient care is focused on becoming more active and committed caregivers instead of adopting the non-interference attitude and respect of patient autonomy. The ideal of autonomy in terms of independence and self-sufficiency is criticized, while the idea of interdependence is emphasized. Dworkin, on the contrary, has covered the issue of autonomy from different perspectives starting with the Kantian concept of self-governance and ending with the feministic approach to autonomy. Even though Dworkin does not use the word autonomy in his works, while discussing the idea of treating people equally he is arguing for the equal respect for the autonomy of people. For example, according to his liberal theory of equality, the political decisions should be free of any conception of the good life because the conceptions of people are different and the government will be unable to treat citizens as equals if one conception is prefer to other. Thus, autonomy is an equivalent of liberty, self-rule, integrity, individuality, and self-knowledge (6). Dworkin argues that autonomy is not the same concept as liberty. For example, if the doctor

To Kill A Mockingbird Reader Response Essay Example for Free

To Kill A Mockingbird Reader Response Essay Harper Lee’s book, â€Å"To Kill a Mockingbird,† is, in my opinion, a book with a diverse collection of messages, skillfully woven into an interesting and engaging story. It seems to me, though, that the book is very focused on symbolism. The symbol of mockingbirds is reoccurring in the book. It appears in the title, it is suggested in various characters and situations, and in parts of the book it is stated explicitly. For example, on page 90, Atticus told Scout and Jem, â€Å"Remember it’s a sin to kill a mockingbird. † Scout didn’t understand this, and so she asked Miss Maudie about it. She responded, â€Å"Mockingbirds don’t do one thing but make music for us to enjoy. They don’t eat up people’s gardens, they don’t nest in corncribs, they don’t do one thing but sing their hearts out for us.† From these parts of the book, we learn that mockingbirds are innocent; it is a sin to hurt or injure them. I think that the symbolism of mockingbirds extends to humans also. They represent the innocent ones who are injured by evil. For example, I think that Tom Robinson is a prime example of a mockingbird that was killed. He was innocent; he was a good guy who didn’t hurt anybody. However, because of prejudice, he was accused of a capital offence. He was convicted by a prejudiced jury and sentenced to death. With all his hope gone, he made a crazed attempt to escape his prison, but was shot dead. Clearly, the author is telling us here that Tom shouldn’t have died. It was a sin to kill him. He shouldn’t have been convicted because he didn’t do anything. Boo Radley, however, is an example of Mimidà ¦n symbolism that was not killed, but nearly was. He led a reclusive life, but he was a kind person. He gave gifts to Scout and Jem, and even patched up Jem’s pants. However, his greatest moment in the book was when he saved Scout and Jem from Bob Ewell. Without Boo, Scout and Jem would have ended up dead. However, even though Scout and Jem were saved, Mr. Ewell was not so lucky. When Atticus heard about all this, he was presented with a serious moral situation. He didn’t really know what to do about Boo. Boo had almost definitely murdered Mr. Ewell, but Mr. Ewell had nearly murdered two children. At first Atticus was convinced that Boo should go to court. In Atticus’s mind, not sending Boo to  court would be hypocrisy. As he stated on page 274, â€Å"I can’t live one way in town and another in my home.† The choice boiled down to this: if Boo went to court, justice would be carried out, but an innocent life might be destroyed. If Boo didn’t go to court, Atticus would be a hypocrite. Atticus was confronted with this problem, but Heck Tate and Scout convinced him that it a greater sin to kill a mockingbird. As Scout said on page 276, â€Å"[sending Boo to court would] be sort of like shootin’ a mockingbird.† Eventually, Atticus decided that it would be better to save Boo. Here, the author is telling us that killing a mockingbird, or hurting an innocent person, is wrong, more so than most things that a person can do. â€Å"I wanted you to see what real courage is†¦ It’s when you know you’re licked before you begin but you begin anyway and you see it through no matter what. You rarely win, but sometimes you do. Ms. Dubose won†¦ She was the bravest person I ever knew.† Atticus told this to Scout and Jem to help them understand what real courage was. According to Atticus, real courage is when you keep on trying to do what you think is right, even if you’re almost certain to lose. When I was reading about courage and Ms. Dubose, I was reminded of Homer’s â€Å"The Iliad.† The main character of the Iliad, Achilles, was a nearly invincible Achaean hero who possessed the same refusal to change his views as Ms. Dubose. In Homer’s book, the king of the Achaeans had wronged Achilles, and so he decided not to fight in the war. He kept this totally fixed resolve for most of the book. In the Iliad, Homer even compared Achilles’ total refusal to change his opinions, based on what others thought, to how the Greek gods behaved. In the book, for example, Athena, Hera, and Aphrodite each believed that they were the most beautiful goddess. Rather than make a compromise, they eventually started the Trojan war because of this dispute, and fought each other over something so seemingly insignificant. For example, in one part of the Iliad, Athena and Aphrodite were each helping opposing sides in the war. Athena was helping the Achaean hero Diomedes, and so she had him throw a spear at Aphrodite. The spear went right through Aphrodite’s wrist, injuring her, and gave the Achaeans a small victory in the battle. Ironically, thousands of Achaean and Trojan lives were lost because of a dispute between three goddesses. The goddesses did not care how many mortals were killed because of their  dispute, just as Achilles didn’t care that the Achaeans might lose the war because of his decisions. Similarly, Ms. Dubose would not change her views for anything. This is what Atticus described as real courage. According to the Merriam-Webster’s Collegiate Dictionary, prejudice is, â€Å"preconceived judgment or opinion.† Prejudice is also a major theme in â€Å"To Kill a Mockingbird.† For example, while in court Atticus referred to, â€Å"the evil assumption that all Negroes lie, that all Negroes are immoral, that all Negroes are not to be trusted around women.† According to Atticus, people with minds like Mr. Ewell had these assumptions, and Mr. Ewell was counting on the jury being the same. For most of the trial though, Mr. Ewell’s attempts to win over the jury with such an extreme assumption were a total failure. Atticus had solid evidence and Mr. Ewell had nothing. As Atticus put it, â€Å"[The state] has relied instead upon the testimony of two witnesses whose evidence has not only been called into serious question on cross-examination, but has been flatly contradicted by the defendant.† However, Tom Robinson didn’t win the trial. Somet hing happened that caused the jury to turn against him. This event happened on page 197, when Tom said, â€Å"I felt right sorry for her.† The people in the jury were uncomfortable with this answer, as alluded to on the same page. I think that this was because they believed black people to be subhuman. They thought that black people, such as Tom Robinson, had a limited capacity to feel human emotions, especially for someone who was supposedly higher than them in society. Atticus though, a firm believer in equality, called Tom’s feelings for Miss Ewell, â€Å"unmitigated temerity† (page 204). The jury was not prejudiced enough to assume that all black people were born criminals, but they did feel that a black person could not feel sorry for a white person. Somehow, Tom’s one statement of temerity jeopardized all of Atticus’s evidence. To the jury, Tom was guilty. Of course, prejudice in â€Å"To Kill a Mockingbird,† also occurred on a less dramatic level. Maycomb itself was divided into different social groups. For example, in chapter 23, Scout thought that it would be nice to invite Walter Cunningham over for dinner. However, Aunt Alexandra forbade this, on the grounds that Walter was somehow not as good as the Finches. Jem summed up  Maycomb’s social hierarchy on page 226 when he stated, â€Å"Our kind of folks don’t like the Cunninghams, the Cunninghams don’t like the Ewells, and the Ewells hate and despise the colored folk.† Scout, however, didn’t quite agree with this system. She believed that all folks were equal. I think that by showing us the prejudice in â€Å"To Kill a Mockingbird,† the author is telling us that all labels are wrong. For example, Scout thought that Walter was a nice person, but society disagreed. Tom Robinson was a respectable man, but because he was black and admitted to being capable of feeling sorry for someone who was white, society condemned him. I personally think that giving a person a label is wrong, because each person is an individual, not a clone of some stereotype. Today, I think prejudice and stereotypes are a not only a big problem for the entire world, but they also affect teenagers such as D’Arcy students. It seems that all too often students categorize each other into stereotyped groups, much like how the citizens of Maycomb divided themselves. For example, if someone was walking down the hall at a school wearing old 70’s style glasses, corduroy pants, a plaid vest, suspenders, an ugly bow tie, and a shirt with a pocket protector and several pens plus a calculator in the pocket, many students would immediately associate this person with a stereotype. However, this student might be a great skateboarder who enjoys cooking and football. Obviously, labels are wrong. They can never be accurate because a person is not a stereotype. People are individuals. If everyone understood this, then maybe the world would have less problems, because many of the artificial barriers that we create because of prejudice would be broken down, and we would all get along much better. Of course, what starts off as a barely conscious stereotyping at school could develop into racism, just as Maycomb’s subtle prejudice escalated in enough racism to kill an innocent black man. Racism is a major problem around the world, and I think that its foundation is based on small acts of prejudice, and hypocrisy or ignorance. For example, one major connection to racism in the book occurred in chapter 26 when Scout was discussing current events in her class. What she wanted to know was, â€Å"How can you hate Hitler so bad an’ then turn around and be ugly about folks right at home?† I think that what the author was trying to tell us here was that many people are hypocrites.  Atticus was very careful to avoid this, almost to the point of killing a mockingbird, but others, such as Ms. Gates (Scout’s teacher), were total hypocrites when it came to racism. As Scout said, how could a person accept the social hierarchy of Maycomb, convict Tom Robinson, and then turn around and say that prejudice is wrong? I think that the author is not only telling us that racism is completely wrong, but she is also telling us that we should not be hypocrites. We should make up our minds about what is right. â€Å"Folks don’t like to have somebody around knowin’ more than they do. It aggravates em’.† Calpurnia said this on page 126, in response to a question from Scout. When I read this, I realized that it was very true. Generally, people don’t like to have people around who know more than they do. For example, a few weeks ago I was talking to someone at school who had gotten an excellent mark on an important assignment. When they told me their mark, they asked me not to tell their friends, because they might be angry. I think that it’s too bad that people, especially students such as those at D’Arcy, can’t always share their achievements with others without running the risk of â€Å"aggravating em’.† While I was reading, â€Å"To Kill a Mockingbird,† I noticed that one of the most effective tools that was used was point of view. The story was told in first person perspective, with Scout speaking. I think that this mainly allowed us to follow Scout’s personal development; it allowed us to see Scout’s thoughts and emotions. For example, in the beginning of the book, Scout enjoyed terrorizing Boo Radley in an attempt to make him get out of his house. Later on, though, she realized that doing this was really just hurting an innocent person. On page 279, Scout finally understood Boo well, and she felt that she had developed so much that â€Å"there wasn’t much else left [for her] to learn, except possibly algebra.† This sort of progress in Scout’s character made the story much more interesting for me, and helped me to better recognize the messages that the author was trying to convey. I also thought that the author used point of view to alter the mood in certain parts of the book. For example, on page 211, when the jury was convicting Tom, Scout said that it â€Å"had a dreamlike quality†. This sort of dazed confusion from Scout helped me understand what she thought of the  conviction. I think that Scout knew that Tom would be found guilty, but she didn’t want to accept it. This sort of tension and confusion seemed to convey similar feelings to the reader. When I first read this part of the book, I had to read it again to make sure that Tom really was being convicted, just like how Scout seemed to have some trouble accepting what happened to Tom. One of the characters in the book that I found particularly interesting was Atticus. Atticus was a person who knew what the world was like. He knew that countless mockingbirds were being killed every day around the world. He knew that there were many people who were selfish and unwilling to help others. However, even when he knew all this, he was one of the few characters in the book that continued to believe that there was good in the world. For example, after Jem had seen prejudice in a jarring way at the trial, he decided that everyone was not really equal. As he stated on page 227, â€Å"If there’s just one kind of folks, why can’t they get along with each other?† Jem didn’t understand that even though many people fight each other and divide themselves into social groups, they really are equal. Because what Jem thought was right wasn’t reflected in society, he changed his values. Atticus, though, understood that prejudice and racism were common in the world, but he always tried to see the best in people. On page 281, the story was ending when Atticus was putting Scout to bed. Scout was talking about a book that Atticus had been reading, and she said, â€Å"When they finally saw him he hadn’t done any of those things. Atticus, he was real nice†¦Ã¢â‚¬  Atticus responded, â€Å"Most people are, Scout, when you finally see them.† From this quote we can see that Atticus kept his own values, and his faith in humanity, despite what others did. I think that Atticus was able to do this because he didn’t think of a person as a ‘good’ person or a ‘bad’ person, instead he saw people as individuals with good and bad qualities. I think that the author is trying to tell us that people should be like Atticus, and not change their values to suit society’s values. We need to see people for who they really are, though, or it would be almost impossible to do this. Also, the way that Jem changed his own values to represent what society thought reminded me of John Wyndham’s book, â€Å"The Chrysalids.† In the book,  the people of Waknuk were obsessed with ‘the norm’. They believed that any deviation from ‘the norm’ was totally wrong, and they exiled offenders for (a very short) life. All of the people strived for their concept of normality, sort of an exaggerated example of how Jem changed his values to reflect what the majority of Maycomb thought. One last theme that I noticed in the book was the importance of education. The novel seemed to contrast two different types of education. One type was Atticus’ teachings to his children. Atticus enjoyed reading, and he passed this on to Scout by reading to her every night. Atticus also helped Scout and Jem to understand courage by sending them to Ms. Dubose. When Atticus taught something to Scout and Jem, he was always sympathetic and he usually succeeded in teaching whatever he was trying to. This contrasts strongly to the way that Scout’s schoolteachers tried to teach children. They ignored, or perhaps were oblivious to, the needs of their students, and tried to force them to follow the educational system they had been hired to teach. For example, on Scout’s first day of grade one, her teacher, Miss Caroline, found out that Scout could read. You would think that any reasonable grade one teacher would be very impressed by this, and maybe send Scout up a few grades, but instead Miss Caroline said (on page 16), â€Å"You tell [Atticus] I’ll take over from here and try to undo the damage†¦ Your father does not know how to teach.† Actually, Atticus was a much better teacher than Miss Caroline, because he understood Scout and Jem, his students. I think that the author is trying to tell us that while it is important to educate children, it is important to do it right. The key to teaching children, or, for that matter, anyone else, is to understand those who you are trying to teach. In conclusion, I think that, â€Å"To Kill a Mockingbird,† is a book that talks about innocence and understanding. It encourages us all to not hurt the innocent ones, the mockingbirds.

Brand Equity in Luxury Hotels | Research Proposal

Brand Equity in Luxury Hotels | Research Proposal Introduction At the present time, globalisation which just means linking together the localities separated by distance is not an issue in terms of communication, moreover it brings together the world as one (Scheuerman, 2010). The positives of globalisation do not limit itself to just bringing the world together in terms of communication, tourism and hospitality industry has also greatly benefited by this. India is considered one of the fastest growing countries in the world and becoming an attraction for the foreign tourist. India hosted 6.58 million foreign tourist in the year 2012, which was an increase by 4.3% compared to last year. The foreign exchange earnings were a staggering $17.74 billion which was an increase of 7.15 compared to last year (India Tourism Statistics, 2012). The Indian government un It will not be wrong to assume that India has been successful in catering the basic requirements which a tourist looks for before planning their trip to a foreign country. These statistics make India one of the top tourist destinations. The basic requirements being variety of serviced accommodation to choose from, adequate infrastructure, communication system, museum, art galleries, restaurants, cafes, craft places, gardens, historic places and sports amenities. The tourism ministry of India was quick to recognise the tourism market in India and has taken necessary steps to promote it. The Foreign Tourist Arrivals in India during the eighties and nineties lacked consistency but since then it has seen steady growth. The early 2000 can be considered the best years for tourism industry as they saw double digit growth (India Tourism Statistics, 2012). This paper specifically focuses on the 5 star luxury hotels section of the hospitality industry of India. It is very important for the individuals involved in the operations of the hotel to know about the factors which might affect the competition. In the competitive setting, Brand Equity is believed to be the most important value generating asset to the organisation and its customers. Customers can benefit through Brand Equity as it would help them get a better understanding of the services provided by the brand which would eventually increase confidence and help them in making the buying decision. The organisation can benefit in terms of increasing profits, attracting new customers and retaining the loyal customers, having a competitive advantage over rivals (Aaker, 1991). Therefore, the study is carried out to better understand the brand equity of high end luxury hotels in India and the link between brand equity and the post purchase evaluation by the customers. This will provide a better understanding of brand equity of the hotel which is just a small element of brand asset. The post purchase evaluation by the customers for the brand equity in hospitality industry will be directed by analysing the already existing written texts. The suggestions given by the guests who have already visited the hotel are used to analyse as their feedback and opinion would shed light on the major issues faced in terms of brand equity during their stay. Hence, the conclusion of this paper would provide an insight of the different brand equity elements, their features and the influence these elements can have on the day to day working of the hotel by the top management, the marketing team, operations team and everybody responsible for implementing the strategy. A successful brand strategy would give the hotel a competitive advantage over its existing market rivals. Problem Statement A brand can be called an important resource for value addition to the organisation as it is used in the marketing strategy and positioning of the company in the market (Ghauri and Cateora, 2010). Brand equity is a combination of elements namely brand loyalty, brand awareness, brand association, perceived quality denoting the improved value of the brand as a whole. In case of hospitality industry, the focus is mainly on how the consumer perceives the hotel brand, this further improves chances of making more profit. The literature on brand equity have largely focused on the product aspect and not much study has been contributed to the service industry. Thus, literature on brand equity for service industry like hotels is very limited. This has attracted my attention and inspired me to study brand equity primarily focusing on the hospitality industry. As stated above, India has been successful in improving its tourism and hospitality sector over the years. This has resulted in stiff competition amongst the hotel operators. To increase the rate of growth, the government helps and extends its support in almost all domains of the tourism industry. As an example, the government’s initiative to improve the Indian tourism industry in overseas market is the brochure support. The overseas offices help promote organisations who intend to promote special tours (Ministry of tourism, 2014). There are marketing development assistance schemes to promote Indian tourism abroad which is administered by the ministry of tourism, government of India to help hoteliers, travel agents, tour operators etc. The competition in the hospitality industry is intense in parts like Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Karnataka and Maharashtra which experienced maximum domestic tourist in the year 2012. The foreign tourist preferred Delhi, Mumbai (M aharashtra), Chennai (Tamil Nadu), Bangalore (Karnataka) and Kolkata (West Bengal) as their top 5 destinations in India (India Tourism Statistics, 2012). Furthermore, the intense in business competitions especially for five stars luxury hotels are higher than other hotel with fewer stars rating. Normally, the higher stars rating hotel such as five stars luxury hotel comes with the higher price of the offering. However, the competition is not only based on the price and promotion concern but also the uniqueness of the hotel brand. In addition, the emerging of new comer hotels in Bangkok area can also be the supporting evidence, for example Starwood’ St. Regis, W hotel, Four Points by Sheraton (Starwood, 2010). As a result, brand equity can play an important role in increasing the overall profit of the hotel and the people responsible for operating the day to day functioning of the hotel need to realize this. The elements of brand equity needs to be studied in terms of the hospitality industry, this would help understand the role of brand equity in hospitality industry. This paper primarily focuses on the five star luxury segment of the hotels in India. This paper is based on the comments and feedback of the guests who have visited the chosen hotels which are then linked with the elements of brand equity. Purpose of Study The main motive of this study is to understand brand equity and elements in terms of the hospitality industry in India considering the post purchase evaluation of the customers who have visited the hotel. The research also aims to find the link between the elements of brand equity and the comments and feedback of these customers after their purchase. Moreover, the objective of this study is to find the practical effects of brand equity. By the end of this research, I intend to suggest some articulated hypothesis of brand equity in hospitality industry for future studies. Research Questions The research question has been framed on the basis of the background of the topic chosen and the problem statement to accomplish the objective of this research: What are the features of brand equity of high-end (5 Stars) luxury hotels in India? Which elements of brand equity do most of the customers perceive for evaluation? Thesis Outline The first chapter gives a brief about the research topic on evaluation of post purchase behaviour on brand equity for hospitality industry in India. This is further explained by designing the problem statement and research topic to specify the path of the study with the focus only on five star luxury hotels in India. Chapter two includes the literature review. This is done by investigating the literature available in physical format and those available on the internet. The literature review explains branding and the various aspects of brand equity to give a basic understanding about brand equity. This will be followed by brand equity in hospitality (service) industry, buying decision of customers, electronic word of mouth and evaluation of customers after using the hotel (post-purchase).Along with this literature, a framework has been designed to give a better understanding of the research which includes the idea of brand equity. Chapter three begins by explaining in the research methodology, how the topic was chosen. This is followed by a discussion on the methodologies used in the research design. Qualitative and quantitative approach were used for this study. Qualitative approach was done by carrying out content analysis using a specific set of measurements. Quantitative approach was used to present the findings and the results. The process of collecting data, the use of secondary data like the feedback of hotels from customers, text and other articles on brand equity are discussed in this section. This section continuous with further explaining the limitations of this study and the sampling design in context of the total volume considered and the time period observed for the data collection. This is commenced by highlighting the validity and the reliability of the study. The fourth chapter presents the findings from the collected data from the website tripadvisor.com for feedback from the guests who have visited the hotels. The main aim for this exercise is to analyse and interpret this data and then divide them in terms of the different components of brand equity or the set of measurements. The results are explained by using the quantitative approach by denoting them in terms of percentage of each component and sub component of brand equity. The fifth chapter analyses the findings and discusses the results and a comparison is made with the earlier studies on brand equity and hospitality industry. This section is concluded by analysing each brand equity category and proposing the hypothesis on brand equity for hotel. The sixth chapter concludes the research by explaining the results obtained from findings and analysis in the previous chapter. This section also answers the research questions for the study. The seventh and the final chapter recommends on the real-world effects of the results obtained from this research. This paper is concluded by proposing a path for the future study centred on the hypotheses.