Be Skinny or Die Trying - 1082 Words

Anorexia Nervosa – the belief one is fat, despite being very thin. Most women have heard the word â€Å"anorexia†, and in all probability associate it with models, celebrities, and never think it could happen to them. However the word, â€Å"anorexia† has much more meaning and facts behind it to prove that it isn’t as farfetched of an idea as people may think. Anorexia Nervosa is an extremely dangerous eating disorder that is much more than celebrities and models, and not eating enough. Among women in the U.S., is a constant reminder with the underlying message being â€Å"be skinny or die trying†. There is a plethora of diet plans, pills, and meals, and women seem to get the idea that they need to change some sort of physical attribute about their†¦show more content†¦Demi Lovato is a recognized singer and actress who fought with many emotional problems which led her to do numerous harmful things to herself including binging, which then le d to anorexia. Lovato has shared her story with various magazines, newspaper, and even live interviews to let people know of the serious dangers anorexia can be on the mind and body. As well as Lovato there are athletes who continuously compare themselves to stick thin competitors and strive to be at an extremely unhealthy weight. For example, Christy Henrich was a U.S. gymnast who developed anorexia to lose weight after being told she was too fat by a judge at a competition. Eventually Henrich developed multiple organ failure (caused by her disorder) killing her at the age of 22, she was 47 pounds. These young women have all been through numerous tough times in their life, and have suffered the consequences of their actions. However, they have also recovered and are trying to make it know to the pre-teen girls that look up to them, that body image is not something that you need to focus your life over. Many models, celebrities, and athletes all over the world are recognizing the fa ct that the new generation is looking up to them for guidance, and the actions they choose to promote many lead to unnecessary complications within the younger girls lives. Along with the media showing girls of all ages, and famous models, celebrities, and even athletes how great it is to be skinny, societyShow MoreRelatedLucky Strike Rhetorical Analysis904 Words   |  4 Pagesaverage American woman of the 20s was as well as why they were so fascinated with smoking cigarettes. Didnt they know that cigarettes cause cancer? Didnt they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figuresRead MoreLucky Strike Rhetorical Analysis904 Words   |  4 Pagesaverage American woman of the 20 s was as well as why they were so fascinated with smoking cigarettes. Didn t they know that cigarettes cause cancer? Didn t they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figuresRead MoreWhy Is Unhealthy Perceived As Sexy?1503 Words   |  7 PagesFashion show. These beautiful, skinny, perfect girls dance around the screen as they smile and show off their bodies. The young girl looks at her own body, feeling dread and hatred. She wants to look like the girls on the screen, and she actually believes it is possible. She has been working so hard to get a body that she believes is perfect, and she believes nothing has been working. In reality she is underweight and the doctors say if she loses any more, she could die. As she sits in her hospitalRead MoreWhat Are We Teaching Young Girls About Life?1461 Words   |  6 Pagesyoung girls and women to be stick thin and starving themselves just to go along with societal norms and look like everyone else. Women need to learn that its okay to have theyre own look and not be perfect because its impossible and theyll die trying. Instead of worrying about what we look like in the mirror, we need to take a look inside and try to make ourselves better there first. The Media All over magazines, television, and movies there are these beautiful and glamorous women withRead MoreWomen And Women s Magazines1633 Words   |  7 Pagescontained 10.5 times as many weight loss ads as men’s magazines did. I think that women and girls should be happy the way they are for several reasons; perfection never stays perfect, changing yourself for others and not yourself causes unhappiness, and trying to be someone else can be dangerous. The world is surrounded by influences that make girls and women, well, girly. â€Å"For decades women have been put under the pressure of looking a certain way. This pressure, primarily begins in the adolescence- teenageRead MoreGlobalization of Eating Disorders1382 Words   |  6 Pageseating disorder by itself, but it can be associated with one. When a person has body dysmorphic disorder, they are never happy with the way their body looks and are constantly trying to change it. Numerous people affected by this disease believe they are fat, and they try to get skinnier; even when they are already skinny, they will continue to try and lose weight. Eating disorders are a problem for people of all different ages, but they greatly impact teenagers and young adults. Many people inRead MoreMagazine Advertisements Send Unhealthy Signals To Women845 Words   |  3 Pageswrong with these women being thin and beautiful, but advertising companies should promote more realistic body types. A dvertisement companies are giving a false stereotype of what beauty is. They give women an impossible goal that they strive to reach. Trying everything they can to try to look like the â€Å"perfect† woman. Young women look at thin models and see themselves as fat in comparison. This is making young women feel the need to eat less, or maybe not eat at all. They want the weight off, andRead MoreAnalysis Of The Article The Globalization Of Eating Disorders 854 Words   |  4 PagesIn the essay â€Å"The Globalization of Eating Disorders† by Susan Bordo speaks about eating disorders. In society today appearance is a huge factor. Even though appearance has always been a major thing but now day’s people take it to the extreme when trying to have a certain body image. Now day’s people think beauty is whatever is on the outside, instead of the inside and the outside. Most people go on crazy strict diets, surgery and some go through starvation in order to become a certain body sizeRead MoreTaking a Look at Eating Disorders Essay1107 Words   |  5 Pagesfocus on meals and what should or shouldn’t be consumed. The thing that mainly diagnoses one as anorexic i s the simple fact that ... No matter how skinny you become, its never enough. People diagnosed with this eating order are often in denial and see no wrong doings when they could potentially reach a state of health the body cannot maintain and die. The two main types of anorexia are: restricting anorexia where one diminishes he amount of calorie intake with drastic diets, fasting, or exerciseRead MoreAdvertising Is A Visual Or Audio Communication That Employs1165 Words   |  5 Pagesare questioned about their eating habits the usual response is that the majority of them try to keep a balanced diet. Sometimes they would treat themselves to ice cream, chocolate, or whatever they may desire at that time. As models strive to look skinny, they are endangering their health and serious health consequences may take place. As British researchers Janet L. Treasure, Elizabeth R. Wack and Marion E. Roberts stated in an editorial for The British Journal of Psychiatry in 2008, there are

How to Locate TreeView Node By Text

While developing Delphi applications using the TreeView component, you may bump into a situation where you need to search for a tree node given by only the text of the node. In this article well present you with one quick and easy function to get TreeView node by text. A Delphi Example First, well build a simple Delphi form containing a TreeView, a Button, CheckBox and an Edit component—leave all the default component names. As you might imagine, the code will work something like:  if GetNodeByText given by Edit1.Text returns a node and MakeVisible (CheckBox1) is true then select node. The most important part is the GetNodeByText function. This function simply iterates through all the nodes inside the  ATree  TreeView starting from the first node (ATree.Items[0]). The iteration uses the  GetNext  method of the TTreeView class to look for the next node in the ATree (looks inside all nodes of all child nodes). If the Node with text (label) given by  AValue  is found (case insensitive) the function returns the node. The boolean variable  AVisible  is used to make the node visible (if hidden). function GetNodeByText(ATree : TTreeView; AValue:String; AVisible: Boolean): TTreeNode;var Node: TTreeNode;begin Result : nil; if ATree.Items.Count 0 then Exit; Node : ATree.Items[0]; while Node nil dobeginif UpperCase(Node.Text) UpperCase(AValue) thenbegin Result : Node; if AVisible then Result.MakeVisible; Break; end; Node : Node.GetNext; end;end; This is the code that runs the Find Node button OnClick event: procedure TForm1.Button1Click(Sender: TObject);var tn : TTreeNode;begin tn:GetNodeByText(TreeView1,Edit1.Text,CheckBox1.Checked); if tn nil then ShowMessage(Not found!) elsebegin TreeView1.SetFocus; tn.Selected : True; end;end; Note: If the node is located the code selects the node, if not a message is displayed. Thats it. As simple as only Delphi can be. However, if you look twice, youll see something is missing: the code will find the FIRST node given by AText.

Homelessness and Print Ad Free Essays

Cassandra Allen June 26, 2012 English 1101 Ms. Kristen Miller Homelessness Do you think you can make it? Sometimes, I wonder how others can. Others, could what you may ask? Live on the street be homeless. We will write a custom essay sample on Homelessness and Print Ad or any similar topic only for you Order Now Homelessness my affect the person sitting next to you, your best friend, or even your close family members. Just because they look like they are not homeless does not mean they aren’t. When you watch a commercial or even view a picture in the newspaper about homeless people, what do you ask yourself first? Which one do you think captures your attention more to make you feel like you need to help make a change? In this essay I will compare two mediums a video and print ad which deals with homelessness and show you how emotional appeal ties both mediums together. I also, will show you how I think more emotional appeal is shown in the video than in the print ad. Emotional appeal is showed in homelessness whether it is when you are saddened by looking at a homeless person on the street or even hearing them begging for something. When you take a look at the print ad, you have to think a picture is worth a thousand words and what does this mean. The print ad states the following: â€Å"When you give to the United Way, you’re helping homeless people overcome the obstacles in their lives by providing things like shelter, hot meals, and training programs. With United Way funded agencies helping so many in our community, make a difference is easier than you think. † The statement you have just read is posted on the print ad and it is trying to promote awareness about homelessness. The print ad does a great job of showing emotion. In the picture on the print ad, you can see a person’s hand is trying to shield a homeless man from lying on the street in the rain. This picture explains a story that helping hands can be used to help shelter people around us in need. If we join hand in hand that we can make a difference in a homeless person’s life. In the Aloha United Way 2008 homelessness commercial, it shows you how normal everyday people become homeless not just because they wanted to but because they were force to. The couple in this video was able to join a shelter. Living in this shelter helped the couple acquire jobs to help themselves. This shelter was funded by the United Way. By helping fund organizations like this, you can help like I did and take part in â€Å"rewriting the stories of over 2,400 homeless people. † So, by viewing this video it shows you that you may not be homeless but it can happen to you also as well as me. This commercial makes homelessness turn into reality and shows you how it can really be. Just like the print ad both are funded by the United Way organization. Some people may feel like the print ad and the video ad affect them in the same way. In my opinion I think the video should impact your emotions more. By watching this, you will see and hear someone’s testimony. So the video has more visualization and also has audio while the print ad just has the one picture. I feel like the print ad leaves you asking questions. Both the video and print ads are helpful in ways that they help get the message across about homelessness and promote awareness. In this essay I have talked with you about a print and video ad that both target homelessness. I have explained to you that the video ad is more appealing to me. In the sense that the print ad you have visualization but no audio as the video have both which the audio is a testimony. So, think about what I have explain to you today and ask yourself which one would you use to get more funding for the United Way organization. Bibliography AUW808. â€Å"Aloha United Way – 2008 Homelessness Commercial. † YouTube. YouTube, 16 June 2008. Web. 26 June 2012. http://www. youtube. com/watch? v=ij8yZkIZIno. Way, United. Without You. There Would Be No Way. Digital image. Coloribus. com. United Way, 17 Apr. 2008. Web. 26 June 2012. http://files. coloribus. com/files/adsarchive/part_579/5798305/file/united-way-homeless-small-76731. jpg. How to cite Homelessness and Print Ad, Essay examples

The Structural and Functional of Human Body

Question: Discuss about the The Structural and Functional of Human Body. Answer: General Anatomy and its Functions Human anatomy is the branch of science that deals with the different structures of human body. The structural and functional unit of human body is cell. Cells together form the tissue, which in turn forms organs and organ systems, eventually forming the whole organism. Name and the short description of the human organ systems are mentioned below: The skeletal system is the framework of the body, which supports the whole body and the internal organs. In adults 206 bones comprise the skeletal system. Other functions include storage of minerals and production of blood cells in the bone marrow. There are three types of muscle in the body, the skeletal muscle/voluntary muscle (which is under human control), smooth muscle/involuntary muscle (which is not under human control) and cardiac muscle (found in heart). We control the skeletal muscles for our daily works like walking, running, gripping writing, talking and so on. Smooth muscles are found in the internal organs, controlling their various movements. Cardiac muscles of heart contract and relax continuously pumping blood throughout the body. The digestive system is made up of mouth, pharynx, oesophagus, stomach, small intestine, large intestine, pancreas, gall bladder and liver. Functions of digestive system include chewing of food, swallowing, peristalsis, secretion of digestive juices, break down of food particles and absorption. The respiratory system comprises of the nasal cavity, pharynx, larynx, trachea and lungs. Trachea gets branched within the lungs eventually ending into the alveolar sacs. Its primary function is gas exchange with the environment. Additionally it plays important role in the bodys defence system and metabolism of certain kind of drugs. Cardiovascular system consists of the heart and the blood vessels. Heart pumps blood throughout the body which carries the respiratory gases, nutrients, hormones, etc. The nervous system consists of brain, spinal cord and nerves. It controls all the organ systems of the body including the reflex actions, body posture, movement, emotion, memory, speech, instinctual behaviour etc. The endocrine system is made up of the endocrine glands, thymus, pituitary, thyroid, parathyroid, pancreas, ovary, testis etc. Hormones released from endocrine glands control various functions of the body like growth, metabolism, water and electrolyte balance, ovulation, spermetogenesis etc. Excretory system is made up of kidney, ureters and urinary bladder. Urinary system excretes excess water and waste products of the body. Kidney is also involved in bodys acid-base balance. Kidney produces hormone rennin, erythropoietin etc. The integumentary system is made up of skin, hair, nails, sweat glands, sebaceous glands, ceruminous glands etc. Main functions of this system are protection of the body, temperature homeostasis, and vitamin D synthesis and so on. The male reproductive system includes testis, seminal vesicles, bulbourethral gland, prostate gland, epididymis, vas deferens, ejaculatory ducts, urethra, spermatic cord, scrotum and penis. There are two main functions of this system- formation of sperms and secretion of hormones (testosterone, inhibin, activin, oestrogen etc.). Female reproductive system includes ovary, fallopian tube, uterus, vagina, mons pubis, labia majora, labia minora, clitoris, vestibule, bulbs of the vestibule and vestibular glands. The two main functions of this system are- oogenesis and secretion of hormones (oestrogen, progesterone). Rationale behind Caseys Symptoms In the given case study Casey went fishing with her friends on a hot sunny day, without having anything for breakfast. He stood ankle deep in water for a long time and by lunch time was feeling light headed and nauseous. A number of reasons may be responsible for the health condition faced by Casey. The Integumentary System The integumentary system (skin) of our body plays an important role in controlling the body temperature. Heat is lost through the surface of the skin by radiation and evaporation of sweat (Bai et al., 2014). Casey may have experienced the symptoms due to heat exhaustion. Even though she wore a hat and sun safe clothing, spending a long time under the sun may have caused fluid depletion and increase in the bodys core temperate that can result in nausea and light headedness. Basic Body Chemistry The normal pH of the human body is about 7.4. Disruption in the pH can potentially disrupt all the metabolic and physiologic processes occurring inside the body. Further, for proper functioning of the cells and the nervous system an optimum electrolyte balance and energy is required (Skidmore-Roth, 2016). As Casey did not have any food for breakfast and only carried 600ml of water, which was not enough for the given whether conditions she could have suffered from dehydration and lack of energy causing nausea and light headedness. The Neurological System The nervous system, essentially the Brain is an indispensible part for the normal functioning of all the physiological processes. The Brain requires a continuous supply of blood and glucose to function in an efficient manner. Standing for long periods of time may cause the blood pressure in the Brain to lower resulting into lack of oxygen and nutrient supply to the brain (Schml, 2013). This might be another cause for the symptoms evident in Casey. References Bai, L., Ding, G., Gu, S., Bi, P., Su, B., Qin, D., ... Liu, Q. (2014). The effects of summer temperature and heat waves on heat-related illness in a coastal city of China, 20112013.Environmental research,132, 212-219. Schml, F. (2013). Neuronal mechanisms and the treatment of motion sickness.Pharmacology,91(3-4), 229-241. Skidmore-Roth, L. (2016).Mosbys Drug Guide for Nursing Students. Elsevier Health Sciences.

Target Corporation Brand Building Essay Example

Target Corporation Brand Building Paper Target Corporation is a developed company which focuses exclusively on general merchandise retailing. Our principal operating strategy is to provide exceptional value to American consumers through multiple retail formats ranging from upscale discount and moderate-priced to full-service department stores. According to msn.com, in the finance section, we found that Target is moving into the on-line business industry and targeting consumers to shop on-line. Also it states how many stores Target has and the range of general merchandise items. Target Corporation operates general merchandise and food discount stores in the United States, which include Target and SuperTarget stores. The Company offers both everyday essentials and fashionable differentiated merchandise. Targets credit card operations represent an integral component of its core retail business. The Company also operates a fully integrated online business, Target.com. It operates Target general merchandise stores with a range of general merchandise and a limited assortment of food items, as well as SuperTarget stores with a line of food and general merchandise items. Target.com offers a range of general merchandise, including many items found in its stores and a complementary assortment, such as extended sizes and colors, sold only online. As of February 2, 2008, the Company had 1,591 retail stores. As of May 3, 2008, Target opened 26 new stores, including 14 general merchandise stores and eight SuperTarget stores (msn.com). We will write a custom essay sample on Target Corporation Brand Building specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Target Corporation Brand Building specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Target Corporation Brand Building specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Company History Target Corporation is the fourth largest retailer in the United States. The company operates a total of 1,556 stores in 47 different states. Formerly Dayton Hudson Corporation, Target has three main retail divisions: Target Stores, Mervyns, and Marshall Fields. Target Stores is the number two discount retailer in the country, trailing only Wal-Mart Stores, Inc. Target has distinguished itself from its competitors by offering upscale, fashion-conscious products at affordable prices. The 1,225 Target stores generated 84 percent of Targets fiscal 2002 revenues. The store count includes Target Great-land units, which are much larger than the typical Target store. The Great-land stores average 145,000 square feet compared to the traditional 126,000 square feet of a regular store. Super Target outlets, which are combined discount/grocery stores, averaging 175,000 square feet. Generating 9 percent of 2002 revenues were Mervyns 267 stores situated in 14 states, primarily in the West, Southwest, and Midwest (specifically Minnesota and Michigan). Based in the San Francisco Bay area, Mervyns positions itself as a chain of moderately priced, family friendly, neighborhood department stores. Target Corporations full-service department store division, contributor of 6 percent of sales, is now consolidated under the Marshall Fields banner. The 62 Marshall Fields stores (which include locations that formerly operated under the Daytons and J.L. Hudsons names) are located in eight states in the upper Midwest, with the majority found within three metropolitan areas: Minneapolis, Chicago, and Detroit. Target Corporations philanthropy has been and still is legendary. In 1989 the corporation received the Americas Corporate Conscience Award for its magnanimity, and Target contributes more than $2 million each week to the communities in which its stores are located. Condensed Timeline In 1902, George D. Dayton opens Goodfellows in downtown Minneapolis. In 1962, The Dayton Company enters mass market discount merchandising with the opening of its first Target store in Roseville, Minnesota on May 1. In 1968, The Target bullseye logo is redesigned to its current appearance. In 1979, Target stores reach $1 billion in annual sales. In 1985, the weekly Target stores advertising circular becomes Americas second-most-read newspaper insert after the Sunday comics. In 1995, Target stores introduce its first store credit card. In 2001 the Target(r) Visa(r) is introduced. Today, all are part of the REDcardSM family of products. In 2000, The Dayton Hudson Corporation is renamed Target Corporation. In 2005, Target Corporation ranks among the top 20 corporate contributors in the nation, giving $2 million each week to the communities it serves. Target also celebrates reaching the $50 billion mark in annual sales. This year, Converse(r) One Star(r), a new and innovative collection of vintage-inspired clothing and footwear, debuts at Target. Mission Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.(r) brand promise. To support our mission, we are guided by our commitments to great value, the community, diversity and the environment 1. What products does the company offer? Target exclusively carries Sony products. They also carry Eddie Bauer, Tupperware, Calphalon and Waverly. They also carry the Mossimo brand, which at one time was upscale, cutting-edge surfwear. (Jeffrey Arlen) Target was able to extend the Mossimo brand and increase its popularity in the stores. The following is from Arlens article: Mossimo merchandise includes a range of on-trend styles that extend from stretch spandex/cotton wovens to board shorts and shoes. The lines design is edgy, playful and wearable, putting it in sync with Targets marketing proposition. And this is certainly a key to Targets success. The ads, the merchandise, the stores, its all integrated, and they keep raising the bar for other retailers, Corlett says. They offer a large variety of products from electronics to kitchenware, and from childrens clothing to personal hygiene products. Financial Targets financial history is found in Appendix D. Charts and a graph show the trend of Targets finances and also current trend for December 5, 2008, as shown in the graph. It looks like for the 2008 fiscal year, we would be looking at generating about $19 billion for the fourth quarter. If we look at the past two years, we see that the fourth quarter is around $19.7 billion or more. The total revenue for this fiscal year would probably be around $64.2 billion. It seems to us that Target has a strong financial backbone and even with the economy in its decline, they still show a profit and positive trend, especially in the retail industry. Threats and Opportunity Analysis The following assessment presents the Strengths, Weaknesses, Opportunities, and Threats for the Target Corporation. It identifies the key internal and external factors that are important to achieving the company objective. The internal factors present the strengths and weaknesses internal to the company whereas the external factors are presented in the opportunities and threats to the Target Corporation. Strengths to Build Upon * Target is an innovation and influential retail store. Their mission statement focuses on four core goals: great guest service, clean stores, in stock merchandise and speedy checkout. These guidelines make up the culture of the fast, fun and friendly stores. * Target emphasizes on new ideas and exclusive products, such as Clear Rx. This invention has grossed the company over 7% of their total sales and contributes to about 33% of the guests. * Target is committed to having their location accessible to many of their current and potential guests. * Target has made agreements with top designers to sell their luxurious items at affordable prices for Target customers. An example of that is Victoria Secrets line of Gillian OMalley lingerie line that is sold at Target at affordable price. * In some states, the Police department use Targets Asset Protection systems to catch unlawful behaviors such as theft and monitor fraudulent activity. Weaknesses to Overcome * Target is not a global retailer, which means that they do not have a presence in countries worldwide. Therefore, they should look into traveling overseas, since their competitors like Wal-Mart are working internationally and boosting their revenues. * Pharmacy customers for Target account for 7% of their total sales and revenues but their turnover rate for Pharmacist is very high, since they work 12-hour a day shifts. This in turn affects their sales and customer satisfaction. Opportunities to Exploit * Target has a reputation for new product development and creativity. Target can build upon this reputation to penetrate new market in innovativeness and originality. * Like all its competitors, Target Corporation uses coupons to attract customers. Until recently coupons could only be used in store, but now the coupons can be used in store and online. With their company website and technological advancement such as the Internet, Target can move to the computer literate market segment thus leading to higher sales. * To take on competition plans, such as Wal-Mart, and focus on international markets. * New locations give Target an opportunity to be diverse in the market. More and more Target stores are attaching to trendy malls in different market segments. Threats to Overcome: * Most Target stores are located within 10 mile radius of their major competition. * In some markets, Targets prices are higher than their competitors. * Target stores that are not Superstores and do not possess a grocery department is a threat since their major competitor such as Wal-Mart are now implementing the majority of their stores into Super centers. IV. Marketing Strategy Market Segment The strategy is very clear; the company implements new products, grocery, and well known brands by using differentiation. This differentiation strategy allows Target to establish originality, away from the traditional discount retail stores. Quality products along with trend setting styles keep the big department store feel without having cheap products. The marketing strategy is to be identified as an upscale discount store with trend conscious products. John Geisse, who was a senior vice president and the originator of the discount store concept stated, We will offer high-quality merchandise at low margins, because we are cutting expenses. We would much rather do this than trumpet dramatic price cuts on cheap merchandise. Regular discount stores, such as Wal-Mart focus on price and low cost through products. Target has broken away from the general assumptions of discount stores. With Wal-Mart focusing on price and other retail stores struggling, the company has been unchallenged as a premium discount store. The company has developed a drive to be creative and innovative in their marketing strategy. The differentiation aspect of Target is to outperform on specific dimensions. The cleanliness of the store, shopping environment and overall experience the customer receives is part of the strategy (Lisanti, 2001). The focus is always on the consumer. Every merchandising decision is based on the commitment the company has to its target market. The company considers their customers as guests and wants their employees to treat them as such. The store attracts affluent customers with in-house brands and national products (Lebhar-Friedman, 2001). The target market is well educated with 48% of the consumers having a college degree and up to 80% that have attended college. The demographics of the target shopper has an average age of 41, and 76% of those customers are women. Most come from low to middle class income levels with an average of $63,000 per year. The customer base is family oriented with 45% having children currently living at home. The company segments the market by offering a wide range of products that are beneficiary to the consumer. The company is constantly evolving through changing tastes and trends of consumers. The creativity and vision is shown through the extraordinary merchandising and promotion. Every-day commodities are expressed through stylish images in magazine ads. Commercials on television are both whimsical and extreme (Arlen, 2001). The strategy behind such colorful promotion is to create a high brand position based on consumer perceptions. Target has high brand awareness, 97% of American consumers recognize the bullseye logo. The consumer awareness gives Target a competitive advantage against the competitors. Target wants to develop an emotional relationship with the consumers. Marketing strategies attempt to create a relationship between the consumer and the brand. Customer Insight By studying advertisements we were able to decide the customer insight for Target. Consumers believe that being trendy and diverse gives them a high social status and an upbeat positive self image. Target has taken the idea of following the latest trends and fashions and incorporated new sleek designs into daily ware and household goods (Arlen, 2001). The huge selection the company offers is diverse and gives consumers a sense or originality. Having a positive image is shown through the stores attitude and upbeat theme. The store associates are fast and friendly and are willing to assist the guests in any way possible. The dramatic dà ¯Ã‚ ¿Ã‚ ½cor in the store is designed to announce brand position. Aesthetics such as vivid colors and modern art entice consumers that Target is a premiere brand. Quality products at a reasonable price define social status without shopping at a regular discount store. Fun and cheerful commercials tell customers that Target can fulfill their self image. By evaluating customer insight Target has been able to understand and unlock consumer motivations. Key Brand Benefit Consumer Driven Strategy To determine the brand health of Target we interviewed 30 individuals using the task brief questionnaire. The industry category for Target is discount priced retail and supercenter stores. We profiled consumers at Target versus Wal-Mart by using the 4 As measurement scale. We recorded the attitudes and behaviors in a table located in Appendix A. As the table shows there is a difference in percentages between the two companies. The majority of Target customers are classified as adopters with 36 percent of the total sample base. The second highest category is acceptors with 23 percent followed by available. Surprisingly adorers and rejectors had the same percentage of consumers. Only 7 percent of the total sample base is considered an adorer. Wal-Mart on the other hand, has a higher customer base of acceptors, adopters, and adorers. Wal-Mart has 16 percent more adorers and rejectors is 3 percent less than Target. The result of the survey conducted shows the need for Target to set specific consumer goals. Table B in the appendix shows the result of the consumer driven strategy. Each of the consumer categories were divided up into percentages. Based on the number of consumption and the percent of consumers in each category, Target has great potential to develop a change in attitudes and behaviors. As of right now, adorers only represent 6 percent of the entire category after the number of consumption. Adopters have a much larger percentage of the majority with 71 percent. By changing the number of consumption per category and the attitude towards the brand, Target has an opportunity to increase brand commitment. The consumer goal for Target is to convert 10 percent of adopters to adorers by moving the consumer along the journey. By increasing the volume of adorers the total percentage of consumption will grow to 17 percent. The advantage to having more adorers is customer loyalty through repeat purchasing. Positive word-of-mouth will be spread to other consumer categories and perceptions will transform. Brand Essence Wheel Along with the consumer driven strategy we also surveyed the individuals about the facts and feelings that determine the brand image to the consumer using the brand essence wheel. Responses were subject to the rational thinking and emotional beliefs about the image of Target. We received a number of words used to describe the brand from the survey. Both positive and negative words were expressed along with some neutral feelings. Some of the terms used to describe the product include: quality, busy, creative, diverse, atmosphere, and cheap. The diverse use of language shows the different attitudes consumers have toward the product. When it comes to what the product does for the consumer the thoughts are slightly similar. The selection of Target consists of quality merchandise with style and reasonable prices. The store atmosphere coincides with the unique advertised themes. Target creates value to new ideas that attracts middle class consumers. Responses were distinctive when asked, how the brand makes me look. Individuals have an emotional viewpoint on how others perceive them. Target shoppers give the impression of being organized, comfortable and trendy. Upbeat and friendly attitudes are associated with the open selection the company has. The mindset of want it-need it is satisfied with the sense of having money. The final question referenced to feelings is consumers ability to recognize how the brand makes them feel through personal characteristics. Target makes a person feel smart, in-style, and equal to others. Equality is shown through social status and the luxurious taste the product gives them. Consumers relate high fashion models in the commercials to their own individuality. The inner part of the wheel is broken up into three sections. The first section is facts and symbols that connect the brand to peoples minds. Symbols are recognized by sight, repetition, and memory. The results of the survey had an assortment of language with the target symbol being the main theme. Expect more pay less slogan is widely known along with the catchy advertisements. Colors such as red and white, and the circled shape target are represented in every promotional endeavor. Consumers also associate the dog and cheerful music with the company. The second part is the personality of the brand. Target is both unique and self-aware of the impact it has on society. The brand is a people pleasure and is open and carefree with respect to others. Targets light-hearted personality creates a positive attitude and cheerful mentality. The brand characterizes humble, clean cut, yet has an edge with fashion and new trends. The final element for the brand essence wheel is the core. The core for Target is represented by value, customer and trend. The company is dependable with quality products and service which create value. The costs associated with the brand are reasonable and fair. Customers assess a value to the merchandise, and how much they would be willing to pay for it. Targets main focus is on the customer. Targets vice chairman Jerry Storch stated, Its all based on a clearly-defined customer, one which remains in the companys strategic sights even as it embarks on a new era of growth with its Super Target format (Lebhar-Friedman, 2001). Expressions such as cheerful, friendly and satisfaction are the result of the impact the brand has on the consumer. The layout of the store is designed specifically for consumers to maneuver throughout the different departments. Bold colors and sleek designs attract customers to the brand. The final core value is the trend. Trend is one of the core values becaus e of how much focus is emphasized on creativity and fashion. Encouraging new ideas and following trend lines is a part of the strategy at Target. The consumer associates trend with the brand because of the ever changing products and ideas that are implemented into the stores.

Free Essays on War On Crime ( GOV)

Every candidate for Federal elective office is asked what he or she proposes to do about violent crime. They usually promise more than they or the Federal government can deliver. Poll takers often pose a question such as: "Which presidential candidate do you think will do the most to reduce violent inner-city crime?" Both the candidate who talks about Federal criminal laws reducing local violent crime and the polls miss a major point. The Federal criminal justice system does not have jurisdiction over the vast majority of violent crime. It is not normally a Federal crime to assault, rob, rape, or kill an ordinary citizen. In 1988 of the 43,550 defendants convicted in Federal court only 2139 were charged with violent crime. That is less than five percent. Of 667,366 convictions in state courts in 1988, nearly 100,000 were for violent crime. Of the more than 300,000 jail inmates, probably a majority are there for crimes of violence. The Federal criminal-justice system processes about two percent of the overall violent criminal defendants. Two percent! "Police powers" are reserved to the states by our Constitution. We have no Federal police force like the Russian KGB, only investigative agencies that investigate specific Federal crimes. Most Federal criminal statutes are based on the authority to regulate interstate commerce and to raise taxes. For example, kidnapping is a Federal crime only if the victim is taken across a state line. Congress and the Federal courts often use creative leaps in legal logic to get the nose of the Federal camel under the tent. The robbery of a state-chartered bank is a Federal crime if the bank's deposits are insured by the Federal Deposit Insurance Corporation (FDIC). And on and on. Reflect, if you will, on some proposed Federal death-penalty crimes. The Administration's current bill authorizes the death penalty in a kidnapping (across state lines) where death results, in murder for hire,... Free Essays on War On Crime ( GOV) Free Essays on War On Crime ( GOV) Every candidate for Federal elective office is asked what he or she proposes to do about violent crime. They usually promise more than they or the Federal government can deliver. Poll takers often pose a question such as: "Which presidential candidate do you think will do the most to reduce violent inner-city crime?" Both the candidate who talks about Federal criminal laws reducing local violent crime and the polls miss a major point. The Federal criminal justice system does not have jurisdiction over the vast majority of violent crime. It is not normally a Federal crime to assault, rob, rape, or kill an ordinary citizen. In 1988 of the 43,550 defendants convicted in Federal court only 2139 were charged with violent crime. That is less than five percent. Of 667,366 convictions in state courts in 1988, nearly 100,000 were for violent crime. Of the more than 300,000 jail inmates, probably a majority are there for crimes of violence. The Federal criminal-justice system processes about two percent of the overall violent criminal defendants. Two percent! "Police powers" are reserved to the states by our Constitution. We have no Federal police force like the Russian KGB, only investigative agencies that investigate specific Federal crimes. Most Federal criminal statutes are based on the authority to regulate interstate commerce and to raise taxes. For example, kidnapping is a Federal crime only if the victim is taken across a state line. Congress and the Federal courts often use creative leaps in legal logic to get the nose of the Federal camel under the tent. The robbery of a state-chartered bank is a Federal crime if the bank's deposits are insured by the Federal Deposit Insurance Corporation (FDIC). And on and on. Reflect, if you will, on some proposed Federal death-penalty crimes. The Administration's current bill authorizes the death penalty in a kidnapping (across state lines) where death results, in murder for hire,...

Plato's Republic Essay Example | Topics and Well Written Essays - 1000 words

Plato's Republic - Essay Example In this sense, justice is instrumental to both ethical and political philosophy—the practical sciences—and guides them both. However, the inevitable question comes about from Thrasymachus, who asks â€Å"what if one can get away with being unjust?† Socrates answer essentially comes in the following: â€Å"those who practice justice do it unwillingly, because they lack the power to do injustice.† To rephrase, because justice is a virtue, it is a characteristic of one’s psyche, or a way of perceiving the world, and it simply comes naturally when one reacts to certain situations. Accordingly, if all members of a given society possessed the virtue of justice, the society would be just, which, as will be argued here, necessary for the formation of a functional society. But the problem remains: what if a man can act unjustly and not suffer any consequences? Indeed, if given the change, people would act upon such an opportunity, disobeying common moral principles. Glaucon resorts to a fantastical thought experiment wherein two magic rings are produced and given to man. His story describes the rings of magic that make men indivisible whenever they are placed on his finger. Glaucon, in the process of helping Socrates build his Ideal State, proposes that each and every human being would conduct himself in a similar manner given this amazing power. They would, according to him, both break into houses unseen and help themselves to whatever they fancied. Freed of legal and social responsibility (the invisibility of the Ring of Gyges represents immunity from justice), any man could not, and so would not, feel any need for the virtue of justice. Glaucon’s position then becomes one of pessimism: the just man is only just insofar as he possesses a fear of the consequences of his actions in terms of potential punishments, whether these punishments are inflicted upon